Agency: HiLife
Art Direction: Kat West
Collab with Ryan Fisher: Research, Logo Concept, Branding, Packaging
Absolute Alchemy is a pre-filled disposable vape pen. As a new product, the client needed a brand and packaging for the vapes. We decided to play with the alchemy symbols for water and air since together they create vapor. We merged these signs to create the absolute alchemy mark. From there, we chose a calming and discreet color palette for the brand and its products.