Agency: Soapoint
Art Direction: Ben Windsor
Vehicle Wrap: Tyler Swanson
My Role: Logo Update, Business Suite
Advantage Services
Advantage Services specializes in kitchen & bathroom remodeling for homes, and they came to us wanting a logo for their website, van wrap, business cards, and shirts. The client previously had a friend design the logo, and the business had grown to the point of needing an update. The old logo had a hammer inside the A, which they felt made it seem more like a construction company. They wanted the logo to portray that it was a “home” remodeling service so we put a spin on the remodeling service logos you typically see. We customized an existing typeface for the "Advantage" logomark, and then we gave their work van a fresh look.