Agency: HiLife Creative
Art Direction: Kat West, Ben Windsor
My Role: Brand, Business Cards, Package Design
Kind Bill Concentrates
In 2013, William “Kind Bill” Fenger along with his friend, created a way to extract and create a new concentrate called live resin, and it’s sold in almost every dispensary these days. Kind Bill & his friends wanted to create a concentrate company with their knowledge and his name at the forefront. People knew who he was and knew he made good stuff, so consumers would be drawn to his product on a shelf. We ultimately went with authenticity & used a rendition of his signature as the logomark for the concentrates. The products would be sold as a top shelf concentrate, so we stuck with a luxury feel when creating the brand.