McClure Concrete
McClure Concrete is a foundation company in Colorado specializing in aluminum forms, precast area-walls, and heavy equipment since 1988. Soapoint had wrapped McClure’s trucks in the past, and the client was looking for a new logo and possibly a truck wrap update as well. We created a strong bold logomark that could stand alone or with an icon. The M mark was created to represent a very important stage in concrete pouring and building foundation which is the rebar. Additionally, we created a custom pattern to be used on collateral and on the trucks in the future. Agency: Soapoint Art Direction: Mike Hornbeck My Role: Research and Brand Update