Sweet Leaf

In 2014, Sweet Leaf was one of the largest and fastest growing dispensaries in America. At HiLife Creative, we were their go-to agency from the beginning. We created their brand from the start and built it to one of the most valuable brands in the cannabis industry by 2016. One of our focuses from day one was that this brand stand out from all other companies in the weed industry. Recreational consumption was legal for the first time in Colorado, and most of the shops were marketing their businesses the same way they had with medical marijuana. We knew that keeping things the same wouldn’t work in the long run, wanted to appeal to broader audiences, and change the weed shopping experience. Using a loud color palette mixed with clean type and lots of white space, we created a happy and fun environment in stores vs. dispensaries stuck using black and green everywhere. In addition to designing retail space, our team strategized advertisements, created a clothing line, kept labels up to date with the latest laws, updated store menus, and revamped their website.

Agency: HiLife Creative
Creative Direction: Mike Hornbeck
Art Direction: Kat West
Website: Drew Landon Harris
Tyler Swanson: Logo, Advertising, Environmental, Apparel
My Role: Logo, Business Cards, Consulting Media Kits, Advertising, Packaging and Label Design, Environmental Design, Website look
↑Back to Top